THE INSPIRATION
It was here in Lan-Na, The capital city of Chiang Mai, also known as the ‘Land of a Million Pady Fields’ that they discovered the local drink a strong fragrant Spirit, distilled from rice or grain. That was the time when explorers and botanists were also roaming the hills of Southern China and Northern Siam, among them, were some adventurous sons of the Austro-Hungarian Empire.
The probably most accomplished of them was the Austrian Nobleman, whose family’s ancestral home was in the town of Rocca Nuova also known as Rocca di Castruccio in Serravalle Pistoiese. Displaced by World War 1, the Baron spent a decade in the region of Southern China and the Shan Plateau of Northern Burma and Siam.
His work has served as an inspiration to re-create this unique spirit.
THE LOGO
This huge creature lived in the “Himaphan forest” in the rattan thicket below Mount Meru, and is based on local fairy tales. Nowadays Nok Hatsadee is still being shown in Royal and Buddhist ceremonies.
PROMOTING SUSTAINABILITY
We also encourage chemical free, sustainable agriculturem and nearly all the by-products of the production process are recycled, composted or used in environmentally friendly products. By doing so, we help protect and heal the land, and we help the ‘FARMERS INCREASE THEIR INCOME’.
KRISTALL BOX